Proposal Photogrhapy Business Plan Creative Model Studio

 FOREWORD

Praise and gratitude for the presence of Allah SubhannahuWataala favors have been given, has given health so that we can complete this final project on time.

We also thank Mr. ZalzulifaM.pd. has given the task in which aims to make proposals. We thank you from friends for beingpresent in various forms.

We made a task to meet specifically and our English purpose on the ESP task, We make up to the maximum and receive variousparties suggestions so that it makes tasks easier production.Therefore we want to express our gratitude to everything that hasexisted contribute to this task.

 BACKGROUND

This company was built on an idea that emerged from the many innovations circulating on social media. There are many photo studios that offer their photo services which are of great interest totoday's youth. Therefore we want to create a photo studio company by offering higher quality, creative and professionalphoto services.

 

 

INDUSTRY OVERVIEW

In the past decade, the development of Indonesia's photography industry has continued to increase. The increase is quite significant. Especially in Jakarta, the development of the photography industry is getting more and more vibrant every day.The photography business certainly must have capital creativityand expertise but can produce more results. This business must berun creatively, especially with the development of an increasingly advanced era, meaning that competitors in the world of work areincreasingly numerous and cannot be denied. However, nowphotography entrepreneurs don't need to worry. Because now there are various technologies to make their work easier. So that the quality of the images and the artistic value issued will always be maintained. Of course, this is what is most sought after byconsumers.

Yes, along with the transition from analog to digital technology, photography activities are slowly starting to be looked at as a profitable business field. Of course, this cannot be separated from the practicality and convenience offered by digital technology today. In the past, we still needed celluloid film to take pictures. The resulting works would be very limited, and if something wentwrong, the photo files could not be deleted. It is different with digital photography technology. Armed with a memory card, a photographer can shoot up to hundreds of images. If it is not to thephotographer's liking, just delete and reshoot. Therefore, along with technological advances, the photography industry continuesto grow. In fact, due to its rapid growth, many individualbusinesses provide photography services to consumers. This means that there will be more choices for consumers.

 

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EXECUTIVE SUMMARY

Creative Model Studio is a company in the field of Photography. Creative Model Studio offers photo studio services with the latest technology, photo props and clothing that customers want to use,which of course offers more creative, quality and professional services.

Creative Model Studio also certainly provides very affordable prices for teenagers who want to capture the moment, either alone, with friends, friends or family.

 

 

PRODUCT AND SERVICES

Creative Model Studio was founded with the aim of making it easier for today's youth to capture the moment. And another goal is to offer services to an Entertainment company to photograph themodels or artists they have.

Our services are listed below :

 

1. Operate Studio and photography facilities

 

2. Offering services to Entertainment companies to photograph models

 

3. And can rent out the studio.

 

 

 

 

 

 

Vision:


VISSION AND MISSION

 

Making Creative Model a photo service provider that providesquality, creative and professional services in serving customers.

Mission:

Provide maximum service to customers
Develop the quality and provision of tools in the studio
Trying to develop Creativity according to developments in the Millennia Era

 

PRODUCT LOGO PHILOSOPHY

 

 

 

Logo Philosophy :

Creative (c) : the word Kreaif is taken from the person of eachindividual who builds creativity for this company

Model (M): The word Model itself is the Icon of the company webuilt. Turning someone into an attractive Model with our creativeabilities.

Camera : The camera itself is a symbol that we are a photographer.

 

SWOT ANALYSIS

• STRENGHT : Our company has good quality in every way. A photo studio that has high creativity, is friendly, affordable prices and also has a good vision and mission.
• WEEKNES : Every company or business has its ownstrengths and weaknesses. Our studio also has its drawbacks, namely the lack of employees to help with the shooting process, and the lack of experience in advertising thecompany
• OPPERTUNITY : The opportunity to get a target market, thenumber of consumers interested in photo studios, competitors who are still lacking in the studio area
• THREATS : Bad reviews from early customers, bad image from people in terms of price

 

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OUR TARGET MARKET

We focus more on model photography, everythingrelated to models will be our target market.Entertainment companies are also our target market,offering our photographer services to participate intaking models at the company.

 

 

OUR COMPETITIVEADVANTAGE

Our competitive advantage lies in the creative ideas that exist within our team. We have a team of experts in photography, lighting and creative design. Our team also has excellent experience in model photography. In addition to the creative ideas within us, our services will also be measured by results andprofessionalism as photographers.

 

1. Prioritizing quality in the tools we use
2. Improving the maximum service
3. Provide ideas and concepts as creative as possible.
4. Creating an online site for our company, so that many people know.
5. Deploy brousers via digital or direct.

 

 

SALES FORCAST

One thing is for sure, there are lots of entertainment companies and young people who need the services of model photographers to photograph their artists and themselves.

Creative Models is well positioned to capture the available market in the photography Industry in our given fields and we are optimistic to meet our set targets of generating sufficient profits from the first six months of operation and growing our photography business to greater heights. We have analyzed half ofthe entertainment companies and interviewed young people whoare very interested in studio photography. we have analyzed our opportunity in this industry and we can produce following sales forecast. Sales projections are based on information gathered in the field and some assumptions from interviews with local youth.

• First Fiscal Year: Rp. 30,000,000

 

• Second Fiscal Year: IDR 50,000,000

 

• Third Fiscal Year: IDR 70,000,000

STARUP EXPENDICTURE(BUDGET)

It is a well-known fact that in setting up any business, the amount or cost will depend on your intended approach and scale. If you intend to go big by renting premises, then you will need aconsiderable amount of capital as you will have to ensure that your employees are well taken care of, and your facilities areconducive enough for workers to be creative and productive.

The materials and equipment to be used cost about the same everywhere, and the price difference will be very small and negligible. A detailed cost analysis of starting a standard photography business varies by region. However, these are the costs we incurred to set up the photography company CREATIVE MODEL STUDIO :

Inventory costs

 

1. DSLR camera and additional lens Rp. 15,000,000
2. Flashlights, tripods, umbrellas priced at Rp. 6,000,000
3. Brochures, banners and nameplates Rp. 3,000,000
4. Website creation photographer services Rp. 2,000,000
5. Cost of office furniture and equipment (computers, printers,photo printing machines, projectors, servers/internetfacilities, furniture, telephones, camera cabinets and filingcabinets) Rp. 80,000,000

So the investment cost of Rp. 106,000,000

Operational Cost

 

1. Team Salary 1 person Rp. 12,000,000
2. Making advertisements andpromotions Rp. 10,000,000 -So the investment cost of Rp. 22,000,000

Based on reports from market research and feasibility studies conducted, we need around one hundred and twenty eight millionrupian (Rp. 128,000,000) to successfully set up a standardphotography business.

 

 

SUSTAINABILITY ANDEXPANSION STRATEGY

It is an established fact that the future of businesses lies in the number of loyal customers they have, the capacity and competence of their employees, their investment strategies, and the structure of the business. If all these factors are missing from a business then it won't be too long before the business closes shop.

One of our main goals for starting the CREATIVE MODEL STUDIO was to build a business that would survive on its own cash flow and get an injection of funds from external sources once the business was up and running. We know that one way to gain approval and win customers is to offer our advertising and related services a bit cheaper than what can be obtained on the market and we are well prepared to stick with lower profit margins for awhile.

 BUSINESS LETTER

 

 

 

 

 

 

Dr. Zalzulifa, M.Pd

 

Politeknik Negri Media Kreatif Jakarta Letter


 

CREATIVE MODEL STUDIO

 

Jln. Boulevard GDC NO 86 Depok, Jawa Barat. 16412

April 10, 2023

 

Jl. Srengseng Sawah Raya No 17 RT/08 RW/03, Srengseng SawahKec. Jagakarsa Kota Jakarta Selatan, Daerah Khusus IbukotaJakarta 12630

Dear Mr. Zalzulifa

 

Thankyou vary much taking interesting to meet me of EviNurhidayati as speaker of the CREATIVE MODEL STUDIO.

I wanted to discuss about our services in the model photographyBecause we'd discuss about time, our service will provide and generate quality services that you can understand and trust.

Therefore I really hope you can take the time to meet in person anddiscuss directly with our team, so we can provide good and high quality services to your company.

yours faithfully

 

 

Evi Nurhidayati

 

Founder Of CREATIVE MODEL STUDIO

 

+62 838-3957-5486

 

creativemodel@studio.com

 

Memo

 

To : Raniah PutriMuslimah NasutionFrom Ceative Model Studio

Date : April 3, 2023

 

 

Dear Ms.Raniah, thank you for trusting us in our service for yourcompany service. I hope you will believe and use our service onemore time in the future, we will wait in further collaboration

thank you for work.

 

Say my regards to You all!

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